Recently I attended a speaker panel regarding corporate competition and how leading companies develop a competitive edge in the market. Microsoft was one of the companies represented in the panel.
When asked about why they heavily promoted Bing even though their previous search products (Live, MSN Search) failed to succeed, the speaker cited that because of Google's entry into Microsoft's core products, Microsoft must retaliate by attacking Google's core product: search and advertising. It didn't matter whether Microsoft was losing money over Bing: so long as they take profits away from Google, Microsoft was winning as long as it gains market share.
It is clear now that both Apple and Microsoft have one common competitor: Google. Google has entered both companies' dominant markets with force and much fanfare, chipping away market share and media attention bit by bit. The once search-based company created a number of products that match or are arguably better than each respective companies' dominant markets: Google Docs for Office, Chrome for Internet Explorer/Safari, Chrome OS for Windows/Mac OS X, and Android for iPhone.
With iAd previewed with iPhone OS 4 yesterday, Apple has officially retaliated against Google's entrance to the mobile phone industry by attacking Google's core source of revenue: advertising. Nearly all of Google's revenue is generated through advertising, and Apple wants to threaten Google in the exact same way as how Google threatened Apple with the Android. As Steve Jobs allegedly stated quite bluntly a couple months ago, Google fired the first shot by 'entering the phone business' with Android. Apple is merely firing back without entering the Google-dominant search industry, as iPhone users do not search on the web but rather use a specific app for information. Amnesia mac os. With hundreds of thousands of apps backed with millions of developers around the iPhone OS platform, it appears that Apple is attacking Google with full force.
As with Microsoft's response with Bing, Google will most likely respond with tweaks and enhancements to its services, possibly creating a similar mobile advertising platform on Android. However, with Android being an open source based platform, anyone could easily get rid of the advertisements by tinkering with the inner coding.
Time can only tell, but one thing is for sure: advertisements are going to become more interactive rather than flashy and static. More developers are going to implement iAd simply because of its ease of use and integration with their own app experience overall. The iPhone App Business Model may simply change because of iAd.
My take on it? I would prefer not to have any ads at all, no matter how innovative the ad or who it's from. Taking up an eighth of my tiny 3.5' screen in an app I paid for, simply because the developer wants to make more money is, in my opinion, unjustifiable.
Retaliation Mac Os 11
The two-hour presentation saw the re-naming of the Mac OS X operating system - now dubbed macOS - a preview of enhancements coming to the operating systems for the iPhone, the iPad, Apple TV,. In 2014 myself and 4 others created Retaliation as our final major project at university and where awarded a recording breaking 96 percent on that one project, as well as getting prime place in the university showcase. The idea is a game based on exploration and the amount of exploration rewarding you with a more complete ending.
